The Four P's of Marketing

The Four P's of Marketing

Marketing is all about 'putting the right product in the right place, at the right price, at the right time'. The use of the marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful offering. It is most commonly executed through the Four P's. Remember that promotion is just the communication aspect of the entire marketing function... 

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BOM DIA! Morning Party

BOM DIA! Morning Party

In the tradition of Notting Hill Carnival, get ready to samba and shake Brazilian style. Started in New York, Corpão Fitness' Brazilian fitness morning party comes to London for the summer in partnership with Be:Fit London.

Held in a classic Brazilian nightclub, a show of samba and capoeira (dancing martial arts) will follow an energetic and fun Brazilian workout straight from the Brazilian gyms and beaches. Wear your boldest leggings and get ready for the party burn!

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Sweatlife the Festival

Sweatlife the Festival

Lululemon is hosting a one-day festival packed from morning to night: sweat. yoga. learn. party. SWEATLIFE — the festival. 

Squat, sprint, lift, punch, plié, burpee and dance with the best studios in London; downward and upward facing dogs with local and global ambassadors; run club like you’ve never experienced before; and development workshops that will blow your mind — and that’s all before lunch. Then take in a gong bath (yep, you heard correctly), join a ping-pong tournament, let loose on a bouncy castle and finish off with a kundalini yoga rave. 

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Shop: Department Store for the Mind

Shop: Department Store for the Mind

Launched in late 2015, The Department Store for the Mindis a place to explore the world inside your head: a vast and unique terrain of thoughts, ideas, emotions and memories. Sophie Howarth, the founder, thinks the journey into our own minds is the most challenging but worthwhile adventure any of us can embark on. As with any great adventure, it helps to have good kit and their products are designed to help you navigate your inner landscape, discovering and celebrating your best capacities. 

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Arma Glass, Yogaia + Nourish

Arma Glass, Yogaia + Nourish

Professional glass-cutter and owner of Arma Glass, Sarma Krumins, creates sculptural and light-catching glass terrariums for keeping cacti. Learning her craft from her artistic mother, Sarma now sells her creations at Netil Market each weekend, providing a constant source of green-thumbed inspiration. 

She has a range of beautiful pieces, definitely worth a visit!

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The Wellcome Collection, Balance Magazine + Headspace

The Wellcome Collection, Balance Magazine + Headspace

The Wellcome Collection is the free visitor destination for the incurably curious. It explores the connections between medicine, life and art in the past, present and future. The venue offers contemporary and historic exhibitions and collections, lively public events, the world-renowned Wellcome Library, a café, a shop and a restaurant as well as publications, tours, a book prize, international and digital projects. ‬

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Obonjan, Morning Pages + Molecular Jewellery

Obonjan, Morning Pages + Molecular Jewellery

From the creators of Unknown Festival, Obonjan Island is all the things you love in one place, it's your perfect summer holiday - with a festival twist. Tucked amongst a cluster of Adriatic outcrops and bedecked with pine and olive trees, its been deserted for a decade and now Croatia’s Obonjan island is set to offer a summer-long creativity and wellness break with an added music festival twist.

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She's Lost Control, Pip & Nut + Paper Navigations

She's Lost Control, Pip & Nut + Paper Navigations

She’s Lost Control was born as a free-flowing concept space amidst the ever-evolving creative hub of East London. It fuses the synergies of urban style with modern mysticism, taking an unconventional view of art, music, fashion and lifestyle. Proving that fashion and spirituality can live in harmony.

Founders Cheryl Eltringham and Jill Urwin, both players in the fashion industry, have thoughtfully curated an inspiring brand that showcases their obsession for self expression, through style and spirituality. With a focus on women and men's fashion, mystical adornment and homeware, wall art and music, She’s Lost Control is an inspiring platform with a unique point of view.

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Nikki Strange, Urban Curiosity + Do Book Company

Nikki Strange, Urban Curiosity + Do Book Company

Nikki first set up her label back in 2013 from her bedroom in Hampshire whilst working as a freelance print designer with studios and selling her designs commercially to the likes of ASOS, Topshop, Urban Outfitters, Anthropologie, Made and Forever 21. Having won several textile design competitions and realising that she had a unique style in surface design, Nikki decided to set up her own accessories label. She steadily built up her brand, developing a strong product range that could successfully showcase her whimsical and ethereal print designs.

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#mypath

#mypath

It is hardly an innovative notion or concept to suggest that, just as much as we are hot wired to focus on the next challenge and therefore often miss the appreciation and bliss of a great moment, that we also fall into the trap of feeling stuck or despaired if we don't know, or are not in 'control' of the what's next...

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